According to Buddy Media, BuyBuddy is a service, fully integrated into Budy Media's suite of products, that will allow brands to manage paid, owned and earned media across social social publishing, applications, analytics, commerce and advertising via a single platform. This will enable brands to create, monitor, optimise and measure highly targeted Facebook advertising campaigns, said the statement.
Buddy Media also shared BuyBuddy's results for the first quarter of 2012, which showed quarterly growth for the platform from tracking 92 million impressions in 4Q2011 to 127 billion impressions in 1Q2012.
"BuyBuddy alone generated more than 1 million clicks per day (90 million total) in Q12012, up from 54.1 million total clicks generated in Q42011," wrote Buddy Media CEO Michael Lazerow in a blogpost.
Lazerow added that the integrated social advertising suite is now serving close to 1,000 clients with users in 91 countries.
"This isn't just about social media and publishing content through social media channels," commented Ken Mandel, managing director of Buddy Media Asia-Pacific. "Brands need to engage, but also to engage at scale. There are so many incomplete social-marketing solutions on the market, but the large brands and agencies we work with typically understand the bigger play and the value executing their social programs holistically so they can organize, optimize and repeat to drive maximum ROI."
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