May 21, 2010

Wildlife Reserves Singapore | Teacher | Singapore

Wildlife Reserves Singapore (WRS), the holding company of the Jurong Bird Park and Singapore Zoo, put the emphasis on educating the younger generation in a print and outdoor campaign.

This year WRS is stepping up its programmes to play a more active role in the Singaporean community. Creative agency Grey Group Singapore uses an orangutan in the campaign as the teacher of the class.

The WRS company positions its parks as more than just recreational and conservational venues, but also an academic place for people to learn.

WRS stated that in 2009 alone, 141,667 students participated in its programmes. Apart from children, WRS is also hoping to attract parents to join the fun. Last November, WRS has also launched a mass outdoor campaign themed 'Wildlife Encounter' across Singapore.

Project Teacher
Client Wildlife Reserves Singapore
Creative agency Grey Group, Singapore
Chief creative officer Ali Shabaz
Creative director Joseph Tay
Copywriter Dunstan Lee
Art directors Tan Zi Wei, Joseph Tay
Photography Teo Studio
Typographer Cyndi Teo
Digital imaging Magic Cube
Agency producers Doris Lee,  Suraya Razak
Production manager Wong Cheng Wah
Exposure Print

Related Articles

Just Published

16 hours ago

40 Under 40 2022: Mo Moubayed, Veridooh

He entered the media industry and founded Veridooh to revolutionise out-of-home advertising, advocating for it to be more people-, data- and environment-centric.

18 hours ago

Move and win roundup: Week of January 30, 2023

Kickstart your week with news of people moves from Ogilvy Indonesia, Grab, Kantar, SevenRooms and more, in our weekly roundup.

18 hours ago

ChatGPT in advertising: Will clients pay the same ...

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

1 day ago

Global CCO Alex Lopez to leave McCann as Harjot ...

Changes announced by Daryl Lee.