May 21, 2010

Wildlife Reserves Singapore | Teacher | Singapore

Wildlife Reserves Singapore (WRS), the holding company of the Jurong Bird Park and Singapore Zoo, put the emphasis on educating the younger generation in a print and outdoor campaign.

This year WRS is stepping up its programmes to play a more active role in the Singaporean community. Creative agency Grey Group Singapore uses an orangutan in the campaign as the teacher of the class.

The WRS company positions its parks as more than just recreational and conservational venues, but also an academic place for people to learn.

WRS stated that in 2009 alone, 141,667 students participated in its programmes. Apart from children, WRS is also hoping to attract parents to join the fun. Last November, WRS has also launched a mass outdoor campaign themed 'Wildlife Encounter' across Singapore.

Project Teacher
Client Wildlife Reserves Singapore
Creative agency Grey Group, Singapore
Chief creative officer Ali Shabaz
Creative director Joseph Tay
Copywriter Dunstan Lee
Art directors Tan Zi Wei, Joseph Tay
Photography Teo Studio
Typographer Cyndi Teo
Digital imaging Magic Cube
Agency producers Doris Lee,  Suraya Razak
Production manager Wong Cheng Wah
Exposure Print

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