ali shabaz

Sep 11, 2013

Changing an icon's role: The curious case of the 'Singapore Girl'

The recent global campaign launched by Singapore Airlines (SIA), which gives the brand's iconic 'Singapore Girl’ new roles, has drawn varied responses from the public and industry insiders.

Jun 3, 2013

KFC launches breakfast campaign to introduce new product

SINGAPORE - Quick-service restaurant KFC has launched a campaign to promote its new product, Fish Ole, as an alternate breakfast choice for its customers, through Grey Singapore.

May 23, 2013

Hearty burp tempts busy workers to take a KFC 'Snackers' break

SINGAPORE - KFC has launched a campaign called “Snackers time”, in which a loud belch interrupts a busy office scene, initiating a fun snack break.

Jul 5, 2012

Qatar Airways, Batey Singapore launch global Twitter race

SINGAPORE - Qatar Airways has launched a global social media campaign, titled 'Tweet-a-meet', through Batey Singapore.

Jun 5, 2012

Grey Singapore launches KFC Tri-Pepper promo

SINGAPORE - Fast-food chain KFC Singapore has launched a cross-platform advertising campaign for its new Tri-Pepper Crunch chicken.

Mar 9, 2012

ESPN Star Sports invites fans to vote for their favourite teams

SINGAPORE - ESPN Star Sports, through Grey Group Singapore, has launched an integrated digital campaign to build loyalty and fuel passion for football ahead of the exclusive broadcast of the FA Cup.