ali shabaz
Changing an icon's role: The curious case of the 'Singapore Girl'
The recent global campaign launched by Singapore Airlines (SIA), which gives the brand's iconic 'Singapore Girl’ new roles, has drawn varied responses from the public and industry insiders.
KFC launches breakfast campaign to introduce new product
SINGAPORE - Quick-service restaurant KFC has launched a campaign to promote its new product, Fish Ole, as an alternate breakfast choice for its customers, through Grey Singapore.
Hearty burp tempts busy workers to take a KFC 'Snackers' break
SINGAPORE - KFC has launched a campaign called “Snackers time”, in which a loud belch interrupts a busy office scene, initiating a fun snack break.
Qatar Airways, Batey Singapore launch global Twitter race
SINGAPORE - Qatar Airways has launched a global social media campaign, titled 'Tweet-a-meet', through Batey Singapore.
Grey Singapore launches KFC Tri-Pepper promo
SINGAPORE - Fast-food chain KFC Singapore has launched a cross-platform advertising campaign for its new Tri-Pepper Crunch chicken.
ESPN Star Sports invites fans to vote for their favourite teams
SINGAPORE - ESPN Star Sports, through Grey Group Singapore, has launched an integrated digital campaign to build loyalty and fuel passion for football ahead of the exclusive broadcast of the FA Cup.
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