The recent global campaign launched by Singapore Airlines (SIA), which gives the brand's iconic 'Singapore Girl’ new roles, has drawn varied responses from the public and industry insiders.
SINGAPORE - Quick-service restaurant KFC has launched a campaign to promote its new product, Fish Ole, as an alternate breakfast choice for its customers, through Grey Singapore.
SINGAPORE - KFC has launched a campaign called “Snackers time”, in which a loud belch interrupts a busy office scene, initiating a fun snack break.
SINGAPORE - Qatar Airways has launched a global social media campaign, titled 'Tweet-a-meet', through Batey Singapore.
SINGAPORE - Fast-food chain KFC Singapore has launched a cross-platform advertising campaign for its new Tri-Pepper Crunch chicken.
SINGAPORE - ESPN Star Sports, through Grey Group Singapore, has launched an integrated digital campaign to build loyalty and fuel passion for football ahead of the exclusive broadcast of the FA Cup.
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