Ad Nut
Mar 16, 2020

When your CGI dragon is more believable than your premise

Our pal Ad Nut has a hard time buying the level of customer service depicted in this action-packed TVC for Australia's St. George's bank, by Saatchi & Saatchi Sydney.

Ad Nut has an easier time believing in benevolent miniature dragons than in employees who race across town, leap fences and commandeer children's bicycles to deliver customers' forgotten phones. But perhaps Ad Nut is patronising the wrong bank?

However, couldn't the dragon have delivered the phone more quickly than the nice lady, and with a lot less risky behaviour? 

The campaign includes the 45-second TV spot, plus specific social and pre-roll content, digital, out of home and in-branch materials.

CREDITS

Client: St.George Bank
Head of Group Brands, Advertising & Media Westpac Group: Jenny Melhuish
Head of Brand & Advertising at St George Bank: Kate Kissane
Senior Manager, Advertising at St George Bank: Shea Whittington
Marketing Manager – Brand at St.George Bank: Patricia Wade
Senior Manager – Media at St.George Bank: Mitch Holt

Creative Agency: Saatchi & Saatchi Sydney
Chief Creative Officer: Mike Spirkovski

Creative Director: Sam Chappell
Strategy Partner: Iona Macgregor
Managing Partner: Toby Aldred
Senior Broadcast Producer: Michael Demosthenous
Integrated Producer: Greer Macpherson
Group Account Director: Suzanne Leddin
Senior Account Manager: Caitlin O’Connor

Production Company: Plaza Films
Director: Paul Middleditch
Producer: Peter Masterton
Editor: Stuart Morley
Sound: Rumble Studios
Post Production: Alt VFX

Photography Production Company: Prodigious
Photographer: Thommy Thoms
Producer: Ash Weaver

Media: Media Lab
Media Director: Jess Adler

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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