Ad Nut
Apr 29, 2019

Volvo videos for Malaysia have 'hidden' test-drive codes

The carmaker aims to harvest leads via WhatsApp in exchange for entry into a contest.

Two pretty films made for Volvo by Grey Malaysia contain a number of "hidden" codes that viewers are asked to screenshot and then send over WhatsApp to give the brand their mobile contact information in exchange for entering a contest.

The films, the first the brand has made specifically for Malaysia, promote the XC40 model, and that model name appears throughout both films—on walls, on a boat, on a pencil. Those who do as requested will have a chance to win a "unique test drive experience to the five-star Majestic Hotel in Malacca". 

Produced by Reservoir, the films feature young, attractive Malaysians Quek Shio Chuan, who takes us on 'A filmmaker's journey' though Sekinchan (above), and bartender Angel Ng, who shows her appreciation of Kuala Lumpur's Chinatown (below). 

The agency asserts that by "gamifying" the films it has "found a whole new way to generate leads for test-drives.” Ad Nut will be interested to see whether it actually works. 

The campaign includes Facebook, Instagram and YouTube, plus a unique covermount in The Star that contains a mini smartphone projector.

CREDITS

Graham Drew, Executive Creative Director
Andrew Fong, Creative Director
Jo Yau, General Manager
Brendan Low, Copywriter
Soon Foon, Art Director
Suzy Chiang, Producer
Daphne Wong, Brand Director
Esther Koh, Account Manager
Huma Qureshi, Regional Director PR & Corp Comms
Production Team: Reservoir Productions Sdn Bhd
Post Production: VHQ

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

The Monkeys Sydney, Ogilvy Singapore take home ...

Thai agency Choojai and Friends also emerged as industry favourites, clinching the gold for their lauded "Sammakorn not Sanpakorn" campaign, as a number of other metals were awarded across Asia-Pacific.

1 day ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

1 day ago

SIA retains PHD as media agency of record

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

1 day ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.