Ad Nut
Apr 29, 2019

Volvo videos for Malaysia have 'hidden' test-drive codes

The carmaker aims to harvest leads via WhatsApp in exchange for entry into a contest.

The carmaker aims to harvest leads via WhatsApp in exchange for entry into a contest.

Two pretty films made for Volvo by Grey Malaysia contain a number of hidden codes that viewers are asked to screenshot and then send over WhatsApp to give the brand their mobile contact information in exchange for entering a contest.

The films, the first the brand has made specifically for Malaysia, promote the XC40 model, and that model name appears throughout both filmson walls, on a boat, on a pencil. Those who...

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