Staff Reporters
Oct 5, 2022

Grey Singapore and Malaysia consolidate under new leadership structure

The roles of the current Malaysia CEO and CCO are expanded to include full commercial and creative responsibility across both the Malaysia and Singapore studios.

L-R: Irene Wong & Graham Drew
L-R: Irene Wong & Graham Drew

In a leadership restructure, Grey Singapore will join Grey Malaysia to become one unit overseen by Irene Wong (current CEO of Grey Malaysia) and Graham Drew (current creative chief of Grey Malaysia) whose roles will be expanded to have equal responsibility across both the Malaysia and Singapore offices. 

Meanwhile, Konstantic Popovic, the current CEO of Grey Singapore, is leaving the agency at the end of the year to refocus his career towards his passion for sustainability. Over the next three months, Wong will work with Popovic to ensure a seamless transition.

Wong and Drew have led their team to snag Campaign's Creative Agency of the Year title three times as well as win awards at Spikes Asia. 

"This is such an exciting opportunity for us and the teams and a chance for synergy,” said Wong. “The truth is every studio has things that they are great and not so great at, being able to fill each other's gaps and becoming a stronger unit across the board is what this is all about."

Under Wong’s stewardship, the Malaysia business is said to have continued to grow year-on-year. She previously held posts at Leo Burnett and Naga DDB before joining Grey.

"One of the better things we learnt over the past few years is that utilising talent shouldn't be dependent on geography,” said Drew. “Exposing the Singapore team to the creative talent of Malaysia and vice versa will be inspirational on all fronts and will be reflected in the work".

Originally from the UK, Drew arrived at Grey in 2014 and has led pitch wins including Carlsberg, Tesco, Telekom Malaysia and WWF. Drew also won Campaign’s Creative Person of the Year for Southeast Asia in 2020.

Related Articles

Just Published

9 hours ago

Google blocks Chinese shopping app Pinduoduo over ...

As the US government ups cybersecurity defences against hacking and digital crimes, the Chinese budget shopping app Pinduoduo halted on Play Store for malware issues.

9 hours ago

Women to Watch Greater China 2023: Sally Ng, Hivestack

With her media foresight, Ng has brought the region’s attention on the full potential of pDOOH and is helping it scale new heights.

11 hours ago

Nepotism in advertising: is who you know still more ...

From the recent viral trend of "nepo babies" to people getting jobs based on connections, just how pervasive is nepotism in advertising, and what, if anything, is the industry doing to tackle it?

13 hours ago

Muck Rack expands global media monitoring

The expansion gives Muck Rack users access to more than 600,000 global news sources.