Ad Nut has pointed to Cummins & Partners work encouraging men to talk about their feelings before (see "Two vastly different campaigns aim to get Aussies talking for suicide prevention"). Now the above Facebook video with a similar message has racked up 1.6 million views and an astonishing 26,000 shares since it was posted on 26 October.
The creation of the video formed the storyline for the third and final episode of Man Up, a three-part ABC TV series billed as "One bloke's mission to save Aussie men". That episode also featured Cummins & Partners' Adam Ferrier instructing the host on how best to create a campaign that might actually change behaviour.
Ad Nut salutes this work. All creatures, regardless of gender, need the emotional safety to express their feelings. Because holding pain in? That's nuts.
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