Jenny Chan 陳詠欣
Jan 13, 2012

VIDEO: BBDO on innovation and client relationships in China

SHANGHAI - As the BBDO network celebrates its 20th anniversary in China, Campaign speaks with Carol Potter, president and CEO for Greater China and Chris Thomas, chairman and CEO for Asia, the Middle East and Africa about the agency's key milestones and future plans in China.

wide player in 16:9 format. Used on article page for Campaign.

BBDO spent its first 15 years in China getting itself established in the market, and started clocking growth in the last six years after new management was put in place in 2006.

Currently, BBDO China has about 50 clients - the key ones being Gillette, Pepsi, Wrigley's, SC Johnson, Mercedes Benz, General Electric, and Tiffany. It has 450 staff in mainland China.

China is helping to provide dynamic growth for BBDO's worldwide business. Most clients tell the agency they are still bullish about 2012 despite the headwinds from the crisis in the West; and the uncertainty from whether the Chinese economy will have a hard or soft landing.

BBDO's global chief Andrew Robertson also elaborates on the network's great China comeback - featured in Campaign Asia Pacific's January issue in print.

Campaign China

Related Articles

Just Published

22 hours ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

22 hours ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

23 hours ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.