Ad Nut
Jul 15, 2016

Unusual and inadvisable ways to eat Skittles: Don't try this at home

From China: 'You are how you eat' for Skittles (Wrigley China) by DDB China

This light and youthful social-media campaign includes three online adverts featuring Chinese singer and actor Jing Boran (井柏然) showcasing the "fun" in eating Skittles.

While the music is catchy, and the call for action—'Show me how you eat Skittles!'—is simple and direct, Ad Nut is a bit shocked by some of the sensational styles of Skittles-eating featured in the video.

Kids, Ad Nut does not advise opening one's mouth and letting a stream of Skittles, or any other small food item, pour in from above like some kind of suicidal video game. Ad Nut always eats slowly and chews thoroughly.

Anyway, Ad Nut is told that Skittles launched its 'Limited Edition' range in stores at the end of May and has partnered with Tencent for something called the Tencent Square Dance Competition, where "three dance groups compete for the chance to battle it out against local samba dancers in Rio".

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