David Blecken
Aug 15, 2016

Uniqlo's first global campaign asks why we get dressed

Uniqlo, the Japanese casual clothing retailer, continues in its efforts to grow internationally with the launch of its first global branding campaign.

Uniqlo, the Japanese casual clothing retailer, continues in its efforts to grow internationally with the launch of its first global branding campaign.

In an interview with Campaign earlier this year, Fast Retailing’s president of global creative, John Jay, said that building awareness and understanding of the Uniqlo brand in the US was a priority. The Science of LifeWear, a new global initiative, appears to be a step along that path.

According to a statement from Uniqlo, the campaign, which includes brand and product-related films and other supporting materials, is designed to highlight the brand’s...

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