The Japanese clothing giant plans to work with its consumers for better product development.
Uniqlo, the Japanese casual clothing retailer, continues in its efforts to grow internationally with the launch of its first global branding campaign.
Fast Retailing's creative leader gives a very personal view on the prospects for Japan Inc and its brands, many of which are struggling to keep pace with globalisation.
TOKYO - As creative leader of Fast Retailing, John Jay is involved in everything from advertising to product design. But his current focus is on building Uniqlo's international stature.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins