Accusations of design theft and environmental damage aren’t holding Chinese company Shein back from global expansion. The next stop? Europe.
The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.
The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.
Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.
Uniqlo, the Japanese casual clothing retailer, continues in its efforts to grow internationally with the launch of its first global branding campaign.
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