fast fashion

Aug 4, 2022

Full steam ahead for Shein despite mounting concerns

Accusations of design theft and environmental damage aren’t holding Chinese company Shein back from global expansion. The next stop? Europe.

Jun 11, 2019

Asia-Pacific consumers see Zara as a luxury brand

The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

Sep 11, 2018

Zozo and the new world of apparel marketing

The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.

Jun 4, 2018

Fast fashion brands wearing it well with consumers

Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.

Aug 15, 2016

Uniqlo's first global campaign asks why we get dressed

Uniqlo, the Japanese casual clothing retailer, continues in its efforts to grow internationally with the launch of its first global branding campaign.