fast fashion
Mango and other ‘masstige’ brands shutter after struggling in China. Can the US offer hope?
Counting their losses in China, affordable fashion and beauty brands are recalibrating their business strategies and turning to the US for expansion.
Is fast fashion still in vogue? Shein's reputational issues affect the whole sector
Fast fashion brand Shein has hit the headlines in the wake of the documentary 'Untold: Inside the Shein Machine', which indicated employee working conditions in some of its factories abroad were worryingly unsafe and ‘exploitative’.
Sustainable labels: How can fast fashion emerge from an ethical mess?
With more brands slapping on eco-friendly promises that may, or may not be true, can sustainable marketing be a bigger part of the solution and less of the problem?
Full steam ahead for Shein despite mounting concerns
Accusations of design theft and environmental damage aren’t holding Chinese company Shein back from global expansion. The next stop? Europe.
Asia-Pacific consumers see Zara as a luxury brand
The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.
Zozo and the new world of apparel marketing
The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.
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