Trade Me Jobs urges Kiwis to seek career improvement

The ongoing, integrated campaign, created by JWT New Zealand, includes TVCs, OOH, online and social media.

The two TV commercials, titled ‘Names’ (above) and 'Ties’ (below), show that in modern New Zealand, career success is no longer tied to a family name or the colours of the old school tie, but possible for anyone.

James Whitaker, Trade Me Jobs marketing manager, said the brand became the most visited New Zealand jobs site a couple of years ago and is now aiming to be the first and last place for Kiwis to find better jobs.

“The TV ads and other elements in the 'Opportunities galore' campaign reflect things that resonate with the way Trade Me Jobs ticks—a Kiwi identity, our sense of humour and an optimistic attitude,” he said. “A new job is not just any job, but a chance to get whatever you are after.”

CREDITS
Client James Whitaker
ECD Cleve Cameron
Creatives Sam Dickson, Rod Prosser, Cleve Cameron, Glenn Chapman
Account director Donna Drinkwater
Content producer Mary Wall
Director Rob Sarkies
Producer Julie Elstone
DOP Andrew Stroud
Set design Jules Cook
Costume design Amanda Neale
Composer Peter Hobbs
Editor Mike Horton
Post production Jon Baxter
Casting Rachel Bullock
Sound Mix Factory Studios