Jessica Goodfellow
May 8, 2019

Wunderman Thompson rolls out to New Zealand

Heyday founder Luke Pierson will lead the newly merged agency, as JWT MD Simon Lendrum resigns.

Luke Pierson

WPP is merging its New Zealand agencies to form Wunderman Thompson New Zealand.

The newly formed agency merges J Walter Thompson with Heyday, the Wellington-based digital agency it acquired in 2014.

The merged agency, which will officially launch in late May, will bring together more than 90 people across creative, data and technology.

Luke Pierson, the founder of Heyday, has been appointed as chief executive of the merged agency...

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