Jessica Goodfellow
May 8, 2019

Wunderman Thompson rolls out to New Zealand

Heyday founder Luke Pierson will lead the newly merged agency, as JWT MD Simon Lendrum resigns.

Luke Pierson

WPP is merging its New Zealand agencies to form Wunderman Thompson New Zealand.

The newly formed agency merges J Walter Thompson with Heyday, the Wellington-based digital agency it acquired in 2014.

The merged agency, which will officially launch in late May, will bring together more than 90 people across creative, data and technology.

Luke Pierson, the founder of Heyday, has been appointed as chief executive of the merged agency...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
On the ground in Cannes: Editors' diary, day 2
Premium
2 hours ago

On the ground in Cannes: Editors' diary, day 2

Today's agenda for our editors includes hearing Tencent's new luxury products report, meeting some of the great and good from McCann, whose Shanghai team has been winning big already, and finding out whether Lovot the Japanese robot is as cute as everyone says.

Premium
Global Alliance for Responsible Media launches to fight for digital safety
Premium
5 hours ago

Global Alliance for Responsible Media launches to ...

Ad industry issues "call to action for more collective responsibility in media practices".

Premium
China shuts down app blamed for generating 100 million reposts for Cai Xukun
Premium
6 hours ago

China shuts down app blamed for generating 100 ...

A number equal to a third of China's 314 million Weibo users supposedly shared a single post by 'Little Fresh Meat' Cai Xukun, which is odd as the celebrity only has 25 million followers.