Jessica Goodfellow
May 8, 2019

Wunderman Thompson rolls out to New Zealand

Heyday founder Luke Pierson will lead the newly merged agency, as JWT MD Simon Lendrum resigns.

Luke Pierson

WPP is merging its New Zealand agencies to form Wunderman Thompson New Zealand.

The newly formed agency merges J Walter Thompson with Heyday, the Wellington-based digital agency it acquired in 2014.

The merged agency, which will officially launch in late May, will bring together more than 90 people across creative, data and technology.

Luke Pierson, the founder of Heyday, has been appointed as chief executive of the merged agency...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Southeast Asian ecommerce spend will triple by 2025, but loyalty a challenge
Premium
4 hours ago

Southeast Asian ecommerce spend will triple by ...

Competition in ecommerce will intensify as the overall basket size of the average Southeast Asian consumer is expected to more than triple by 2025, according to new research.

Premium
'Edward Robothands' finds acceptance in this Samsung Thailand film
Premium
4 hours ago

'Edward Robothands' finds acceptance in this ...

THE WORK: 'The Mechanic' for Samsung Electronics by Cheil Worldwide Thailand.

Premium
How adspend varies by medium across APAC markets: Warc
Premium
5 hours ago

How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.

Premium
The high value of live sports data—when used in the right way
Premium
6 hours ago

The high value of live sports data—when used in the ...

Brands that work with leagues and athletes would do well to collect data around live sports events, according to Sportradar.