Staff Reporters
Sep 1, 2014

#thisisme# adidas Originals launches brand campaign

CHINA - With style and originality adidas combines celebrity -including actress Fan Bingbing and the King of Asian Pop, Eason Chan- with everyday people to highlight its latest product launch.

Client: Adidas China

Agency: TBWA\Shanghai

Market: China

Campaign scope: TV, social media

Press release quote: “#thisisme# reflects how the adidas originals brand truly connects to our Chinese consumers - we're not just another global campaign that has been translated into local language. #thisisme# is a locally developed campaign that is powerful and edgy and will get people talking,” said Simon Millar, the Brand Vice President, Sport Performance and Sport Style.

Comments: The campaign's effort to reach out and incorporate fans, choosing five #thisisme# participants for originality and personality, adds a dimension of localisation and authenticity to a highly stylised brand presentation.

CREDITS

ECD: Colin Lee
Group CD: Patrick Tom
CD: Kate McMullen
Art director: Kenny Huang
Copywriter: Sam San
Agency producer: Ays Tan
Business director: Catherine Talpey
Account director: May Wu
Planner: Phyllis Yip
Director: Paul Geusebroek
Director of photography: Daniel Bouquet
Production company: SixToes
Executive producers: Haydn Evans, Tony Tang
Producer: Sariyanti Sannie
Editor: Brian Ent
Audio production: Audentity Music & Sound
Post production: Technicolor Shanghai

 

Related Articles

Just Published

3 hours ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

3 hours ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

3 hours ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.

5 hours ago

How remote pitching is showing up the agency showmen

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.