19 years at FIFA, a six-year MAMA title deal that pulled 400 million viewers, and a 25% lift in Hong Kong cross-border spend during the awards weekend; Danielle Jin, on why a brand designed to be invisible is going all-in on football, K-pop and gaming.
Latest
Thailand's consumer watchdog plans to sue Meta over Facebook scam ads
The Council has registered 3,793 Facebook-linked complaints of consumers being defrauded through fake storefronts, payment scams, and pages built to impersonate real people in the last two years.
Nike rewrites playbook with 2026 World Cup campaign
Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.
2026 Cannes Contenders: UltraSuperNew co-founder places his bets
UltraSuperNew's Marc Wesseling picks the APAC campaigns that stand a good chance of winning a Lion.
2026 Cannes Contenders: Gut creative predicts APAC hopefuls
Gut Asia's Ernest Chin picks standout campaigns that have the best prospects at this year's Cannes Lions.
Can an instant camera fix Gen Z's selfie problem?
Take a look at the work from Fujifilm via Omnicom Health.
Coca-Cola launches global media review as WPP and Publicis go head to head
The beverage giant is understood to be reviewing its $4 billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.
Can Alo Yoga build real muscle in Asia?
Brand Health Check: Despite growing buzz and presence in Asia, the activewear brand must differentiate from Lululemon and overcome cultural and counterfeit hurdles in entering China.
Global agency groups report card Q1: WPP revenue decline continues as Publicis calls out Wall Street sycophants
The gap between the best and worst-performing holding companies shows little sign of closing as the year gets under way.
Guardrails in the age of live commerce: Can tech keep brands safe?
As live commerce accelerates at warp speed, platform frameworks, third‑party tools, and AI systems are struggling to keep pace.
Woolley Marketing: Why your agency’s best work is not for sale
Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.
APAC Power List 2026: The top 50 marketers shaping the region's next chapter
In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.
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Spotify changes logo for 20th anniversary and users aren't impressed
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APAC Power List 2026: The top 50 marketers shaping the region's next chapter
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Audemars Piguet's new collab with Swatch draws luxury brand dilution concerns
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Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches
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60 and eyeing 70: A Leo exec on experience in an industry obsessed with newness
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Japan and EMEA lift Dentsu's Q1 performance, APAC continues to struggle
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The Work
Telstra turns up the volume on e-waste
In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.
WatchPartner Content
Content Hub
Proof before Promises: How to Build Trust with B2B Buyers
As AI reshapes how buyers discover and evaluate brands, corporate reputation has become a critical driver of B2B decision-making. At a Bloomberg Media roundtable, industry leaders explored why trust, proof points and human connection matter more than ever in influencing consideration, conversion and long-term business success.
OPINIONS
Open source you (and all your relatives): The future of DNA marketing
Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.
The black box ate the media plan
How the transparency revolution became a trust exercise
Advertising’s credibility problem is not about measurement, it is about mentality
Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.
Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads
What started out as a way to “chat with your data” is now becoming something much bigger.
The growing cultural convergence of China, Japan, and South Korea
Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.
FIFA's biggest Asian sponsors can't watch the World Cup they're funding
With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.
To all the men in advertising: please start showing up
You can’t be a male ally if you’re not in the room.
Livestreaming commerce is booming, but who's watching the claims?
It's become a performance goldmine, but live commerce is also a compliance minefield. As the channel scales and regulation catches up, who actually owns compliance risk?