sneakers

Oct 16, 2020

Southeast Asian artists pimp up sneakers for Asics

INSPIRATION STATION: 30 artists from Singapore, Malaysia, Indonesia, Thailand and Vietnam brought their flair to the 30th anniversary of the GEL-LYTE III.

Sep 1, 2014

#thisisme# adidas Originals launches brand campaign

CHINA - With style and originality adidas combines celebrity -including actress Fan Bingbing and the King of Asian Pop, Eason Chan- with everyday people to highlight its latest product launch.

Jan 17, 2012

Nike introduces Kobe Bryant’s new sneakers with personalised advertising

SHANGHAI - The China leg of the Nike Kobe VII System Supreme campaign has rolled out, with Mindshare's first-of-its-kind personalised advertising platform on board.

Aug 12, 2010

New Balance launches N-ergy in China with through-the-line campaign

Footwear brand New Balance has launched an integrated campaign to promote its N-ergy line in China and cultivate the running culture in the mainland.