Ad Nut
Dec 3, 2021

This film about a dancer will make your heart soar

AD NUT's RAVE OF THE WEEK: Don't miss 'The dancer', from BNZ and Colenso BBDO, a gorgeous film for anyone who's ever felt isolated and then found their tribe.

While it could just as well be promoting mobile-phone service rather than a bank, the above film is, Ad Nut is sure we can all agree, stunningly beautiful, on multiple levels.

The cinematography. The scenery. The depiction of isolation. The gracefully concise storytelling about a sensitive soul who's ridiculed for loving something those around him just don't get. His brave resolve to pursue his passion regardless of what they think. The glorious moment where the music syncs up with the young man's performance, and he's suddenly dancing in a wholly different world—one where he's accepted and even admired.

Simply sublime. And all in 90 seconds.

On behalf of anyone who's ever felt like this young fellow, Ad Nut thanks and salutes Colenso BBDO and Bank of New Zealand.

Sorry about thinking it was an ad for mobile carrier for a while! Your statement about small businesses, which in their own way help to connect people, makes sense too.  

The ad is running on TV and digital, with support from OOH and social.


Client: BNZ
Agency: Colenso BBDO
Production Company: Ruskin
Director: Nathan Price
Executive Producer: Claris Harvey
Producer: Helen Naulls
DOP: Ginny Loane
Editor: Luke Haigh
Colourist: Ben Eagleton
Online: Damon Duncan & Rhys Dippie
Post Production: Assembly
Music & Sound: Franklin Rd
Media Agency: Hearts & Science

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.



Related Articles

Just Published

1 hour ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

1 hour ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

2 hours ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

2 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.