Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Paperless Newspaper Ad' by Colenso BBDO

The sustainability-focused New Zealand beer brand gives ad formats an entertaining switcheroo.

2019 Cannes contenders: 'Paperless Newspaper Ad' by Colenso BBDO
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Paperless Newspaper Ad
Agency: Colenso BBDO
Client: DB Export

Nominated by:

Melinda Kerr, creative director, PwC:

The title alone says it all. Written with that wonderful Kiwi dry humour this spot elicits a grin from beginning to end. The voice over tone is wonderful. So great to hear a radio commercial stripped back to the bare essentials. Kudos.

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