|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Paperless Newspaper Ad
Agency: Colenso BBDO
Client: DB Export
Melinda Kerr, creative director, PwC:
The title alone says it all. Written with that wonderful Kiwi dry humour this spot elicits a grin from beginning to end. The voice over tone is wonderful. So great to hear a radio commercial stripped back to the bare essentials. Kudos.