Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Paperless Newspaper Ad' by Colenso BBDO

The sustainability-focused New Zealand beer brand gives ad formats an entertaining switcheroo.

2019 Cannes contenders: 'Paperless Newspaper Ad' by Colenso BBDO
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Paperless Newspaper Ad
Agency: Colenso BBDO
Client: DB Export

Nominated by:

Melinda Kerr, creative director, PwC:

The title alone says it all. Written with that wonderful Kiwi dry humour this spot elicits a grin from beginning to end. The voice over tone is wonderful. So great to hear a radio commercial stripped back to the bare essentials. Kudos.

Related Articles

Just Published

22 hours ago

Fortnite maker launches an epic games battle ...

Fortnite maker Epic Games turns Apple's 1984 ad against it as it initiates legal action against the "oppressive" power of both Apple and Google.

22 hours ago

Audit assesses social-media platforms' progress ...

From policy enforcement to misinformation, a study conducted by IPG Mediabrands agency Reprise highlights the progress (or lack thereof) social-media platforms are making on brand safety.

23 hours ago

Punk wellness: Chinese healthcare marketing targets ...

Young Chinese are becoming the main target for healthcare products and brands need fun ways to communicate.

23 hours ago

Haier presents, the fridge you can split when you ...

A TVC for Haier Leader by Serviceplan China presents a new product with a very specific use case.