Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Paperless Newspaper Ad' by Colenso BBDO

The sustainability-focused New Zealand beer brand gives ad formats an entertaining switcheroo.

2019 Cannes contenders: 'Paperless Newspaper Ad' by Colenso BBDO
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Paperless Newspaper Ad
Agency: Colenso BBDO
Client: DB Export

Nominated by:

Melinda Kerr, creative director, PwC:

The title alone says it all. Written with that wonderful Kiwi dry humour this spot elicits a grin from beginning to end. The voice over tone is wonderful. So great to hear a radio commercial stripped back to the bare essentials. Kudos.

Related Articles

Just Published

11 hours ago

Tech Bites: Week of May 16, 2022

News from Alipay, Klook, AnyMind, Dataxis, Mediabrands, Dable, Joy Spreader and more. Plus, Grab announces its first-quarter 2022 results, in our weekly roundup of tech and media news.

11 hours ago

Campaign Crash Course: Understanding attention-based...

In this lesson, Kevin Smyth from Playground XYZ explains how marketers can use modern attention-based metrics to measure retention.

11 hours ago

What does a social media platform for seniors look ...

A new social media network aimed at seniors called Club is a 'no-judgement platform' that allows its target audience to connect and create a sense of purpose.

16 hours ago

Interpublic Group names Channing Martin global ...

Martin will lead strategy on all diversity-related matters and expand the company’s equity and inclusion practices.