Ad Nut
Jan 23, 2017

The way to a Chinese MIL's heart is through her stomach

House of flying chili peppers: Malaysian electric company mixes cooking, kung fu.

See more Chinese/Lunar New year ads

Ad Nut has much admiration for the multi-talented and dutiful daughters-in-law in what appears to be a big-budget period piece for eletricity utility Tenaga Nasional Berhad (TNB) by Leo Burnett.

Two of the three daughters-in-law certainly have the looks and moves to please the most fearsome mother-in-law. But as this video shows, fear not if you are a kitchen noob. There are video tutorials for the adventurous, and if all else fails, food delivery is just a click or phone call away.

TNB earlier launched two teaser videos to give viewers a glimpse of the proverbial dragon-mother-in-law...

...and her hen-pecked husband.


Agency: Leo Burnett Malaysia
Group Account Director: Megat Camin Rizvi
Account Manager: Ashikin Yusof
Group Creative Director: Iska Hashim
Senior Art Director: Heng Yik See
Art Director: Soon Fung Lon
Copywriter: Vickknesh Arulraja
Vernacular Writer: Lee Pei Sien
AV Producer: Roseniyati Abdullah & Moira Basnayake

Film Production: Reservoir World Sdn Bhd
Film Director: Quek Shio Chuan
Assistant Film Director: Shane Nunis
Executive Producer: Adrian Lai
Line Producer: Elle Chang
Audio House: The Rec Room Sdn Bhd
Post Production: Asia Pacific Videolab (APV)

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

3 hours ago

Nielsen names global chief marketing and communicati...

Jamie Moldafsky will spearhead the integrated global function for Nielsen’s global media business.

3 hours ago

Australian marketers set to lose US$738 million to ...

EXCLUSIVE: Click fraud targeting small businesses and affiliate marketing fraud have become particularly problematic in Australia over the past year, as fraudsters have exposed flaws in cybersecurity defences.

4 hours ago

Unilever to test four-day working week in NZ

Employees will slash their working hours by 20% on the same payroll.

4 hours ago

TBWA bags top honours in AOY APAC and network ...

The Omnicom agency scores Creative and Digital Network of the Year titles while UM wins big in the Media category.