Rick Boost
Oct 10, 2018

The thinking behind Facebook's Stories ads

Global creative director Andrew Keller breaks down the format.

At the end of September, Facebook finally launched advertising for the Stories tool on its platform. Though long awaited, it remains to be seen whether the reception from brands and audiences will match Facebook's expectations. 

In this video from Spikes Asia 2018, Facebook's global creative director, Andrew Keller, explains why Stories ads will be attractive to brands and how Facebook still believes in brands connecting with its users in innovative ways.

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