Staff Writer
Dec 4, 2020

The Shootsta Show Video Series: The power of video in crisis communications

How video can help you to break down complex information and communicate a message with crystal clarity.

The Shootsta Show: The power of video in crisis communications

PARTNER CONTENT

Connecting with colleagues has become increasingly difficult with global lockdowns and WFH policies. 

Shootsta have created a series of 1 hour programs where they teach creatives, marketers and communications executives all they need to know about creating professional videos with a lack of resources.

In this episode, Shootsta's Creative director Nick de la Force chats with Camille Burrows, Group VP of learning and development at Discovery Communications  on how video is essential for crisis communications. 

You’ll learn:

  • Why video can make a difference in both internal and external crisis communication.
  • How to communicate a message clearly and break down complex information.
  • How to deliver/present the information in a video with confidence.
  • How to set tone and the vibe while remaining neutral and focused on the message.

For more episodes of The Shootsta Show, check out: https://shootsta.com/the-shootsta-show/

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Battle for TikTok: Implications for content ...

Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.

1 day ago

40 Under 40 2023: Tra My Nguyen, Ogilvy

With a keen eye for revenue growth and all things marketing, Nguyen stands out as a leader who not only adapts but propels her team and company to new heights.

1 day ago

Hindustan Unilever announces leadership changes, ...

The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.

1 day ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.