Campaign India Team
May 29, 2023

The Adani Group shows India it can get things done

The corporate film conceptualised by Ogilvy showcases world-class infrastructure many said was impossible to build.

The Adani Group has launched a campaign titled ‘Hum Karke Dikhate Hain’ (let’s do and show), to tell users about its pursuit of overcoming obstacles to build world-class infrastructure, both in India and abroad. Conceptualised by Ogilvy, the film features different brands from the Adani Group, which has completed 35 years in the country.

The film begins with showcasing the work that the group has done with its various brands that have been a boon to consumers and the society at large. It highlights, through its voiceover, that whenever someone says something is impossible, the company takes matters into its hands and proves otherwise.

Pranav Adani, director, Adani Enterprises, said, “The campaign perfectly captures the unconquerable spirit and ethos of the Adani Group to convert challenges into opportunities and its resolve to drive positive change in the lives of millions of Indians. As a first-generation entrepreneurial company, it is this indefatigable spirit that has been a bedrock of our culture.” 

Piyush Pandey, chairman, global creative and executive chairman - India, Ogilvy, added, “Investing in infrastructure and national development projects needs determination and belief. This is the spirit of Adani and its new corporate campaign.”


Agency: Ogilvy, India
Chief creative officers: Harshad Rajadhyaksha and Kainaz Karmakar
President and head of office, Mumbai and Kolkata: Hirol Gandhi
Chief strategy officer, Ogilvy India: Prem Narayan
Group creative director: Pankaj Nihalani and Mukesh Jadhav
Creative director: Shrikant Trivedi, Neha Sharma and Kailash Chandra
Executive vice President: Abhijit Dube
Client servicing director: Puneet Dewli and Paramjit Singh Talwar
Planning director: Bala Sai
Production house: Hungry Films
Director: Mahesh Gharat
Producer: Dharam Valia

Campaign India

Related Articles

Just Published

2 days ago

WFA census shows Japan faces the highest inclusivity...

Japan trails far behind in terms of how companies deal with discrimination, negative behaviours, mental health, and diversity and inclusion perceptions, according to WFA's second WFA global census.

2 days ago

Reddit will no longer allow users to opt-out of ad ...

The mandatory opt-in for personalised ads was announced as part of a series of settings updates that will gradually be rolled out in the coming weeks. Select unspecified countries will still be able to opt-out.

2 days ago

Better Climate Store’s Greenwash can wash away ...

The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.