Advertising The Work
Ad Nut
Jul 27, 2018

Tena and BBDO handle incontinence with sensitivity

A family focus and a light touch make a video about protective underwear for adults effective and even moving.

A family focus and a light touch make a video about protective underwear for adults effective and even moving.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

EMA 2025 winners revealed in live ceremony

5 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

6 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

7 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Inside the collapse of Indonesia’s most promising creative network

8 Inside the collapse of Indonesia’s most promising creative network

The cookie stays crumbled: APAC experts weigh in on Google decision

9 The cookie stays crumbled: APAC experts weigh in on Google decision

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

10 Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’

Related Articles

Women to Watch 2024: Nana Cao, BBDO
Apr 8, 2025
Staff Reporters

Women to Watch 2024: Nana Cao, BBDO

Clemenger BBDO calls out unpaid IWD speeches with ‘The Fee Speech’
Mar 6, 2025
Staff Reporters

Clemenger BBDO calls out unpaid IWD speeches with ...

BBDO launches new global vision to focus on bolder creativity & impact
Feb 21, 2025
Staff Reporters

BBDO launches new global vision to focus on bolder ...

'It's never been a better time': BBDO's global leaders bet big on creativity and a fresh start
Mar 7, 2025
Minnie Wang

'It's never been a better time': BBDO's global ...

Just Published

Lego builds full-scale Formula One grid in bricks, complete with drivable cars
3 hours ago
Eszter Gurbicz

Lego builds full-scale Formula One grid in bricks, ...

As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.

Google introduces AI Max to search campaigns
3 hours ago
Joseph Arthur

Google introduces AI Max to search campaigns

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

History of GroupM 2003-2025: The world's largest media investment arm
3 hours ago
Beau Jackson

History of GroupM 2003-2025: The world's largest ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

StackAdapt launches integrated platform to connect programmatic and email marketing
22 hours ago
Staff Reporters

StackAdapt launches integrated platform to connect ...

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.