Ad Nut
Jul 27, 2018

Tena and BBDO handle incontinence with sensitivity

A family focus and a light touch make a video about protective underwear for adults effective and even moving.

A family focus and a light touch make a video about protective underwear for adults effective and even moving.

Being tasked to advertise adult-incontinence products has got to be unnerving. The temptation to use humour to lighten a taboo topic must be great. But the condition, which can cause people to withdraw from activities and social situations, is no laughing matter. At the same time, one can easily picture an overly dramatic treatment being unbearable.

The people at Tena, along with BBDO Malaysia, have found a smart solution with this video, which has been...

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