The Impreza is a sensible vehicle made by Subaru, but its name sort of sounds like a prescription medicine. Perhaps that was the original inspiration for this clever campaign that makes great use of pharma-ad tropes. The Canadian campaign comes from Ad Nut favourite Zulu Alpha Kilo of Toronto.
Ad Nut particularly likes the last-second, rapid-fire "warnings" in the ads. And the 15-second spot below is fun in that it tries to turn ad skipping into an advantage.
Click here for a couple more short videos, some still-image ads, and a couple of radio spots.
Client: Subaru Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Susie Lee, Jonathan Smith
Art Director: Jason Lee
Writer: Derek Silveira
Agency Producer: Clare Dietrich
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Strategic Planner: Tim Hopkins, Carly Miller
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
Agency partner: Rinaldi (Montreal)
Rinaldi Team: Maurice Rinaldi, Marie-France Ricard, Catherine Lalonde
Media Agency: OMD
Media Planner: Michelle Jairam, Martine Farrow, Cobi Grein
Production House: Caviar/ Asymetric
Director: Dave McCary
Production House Executive Producer: Evan Landry
Production House Line Producer: Jeff Pangman
Director of Photography: Chris Mably
Editing Company: Zulubot
Editor: Brian Noon
Compositor: Paul Binney/ Darling VFX
Special Effects: Darling VFX
Colourist: Roslyn Di Sisto/ Darling VFX
Post Producer: Stephanie Hickman/ Morgan Campbell
Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
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