Ad Nut
Jan 23, 2020

Take this Subaru and call me in the morning

Clever campaign treats a car as if it were a prescription medicine.

The Impreza is a sensible vehicle made by Subaru, but its name sort of sounds like a prescription medicine. Perhaps that was the original inspiration for this clever campaign that makes great use of pharma-ad tropes. The Canadian campaign comes from Ad Nut favourite Zulu Alpha Kilo of Toronto. 

Ad Nut particularly likes the last-second, rapid-fire "warnings" in the ads. And the 15-second spot below is fun in that it tries to turn ad skipping into an advantage.

Click here for a couple more short videos, some still-image ads, and a couple of radio spots.

CREDITS

Client: Subaru Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Susie Lee, Jonathan Smith
Art Director: Jason Lee
Writer: Derek Silveira
Agency Producer: Clare Dietrich
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Strategic Planner: Tim Hopkins, Carly Miller
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
Agency partner: Rinaldi (Montreal)
Rinaldi Team: Maurice Rinaldi, Marie-France Ricard, Catherine Lalonde
Media Agency: OMD
Media Planner: Michelle Jairam, Martine Farrow, Cobi Grein
Production House: Caviar/ Asymetric
Director: Dave McCary
Production House Executive Producer: Evan Landry
Production House Line Producer: Jeff Pangman
Director of Photography: Chris Mably
Editing Company: Zulubot
Editor: Brian Noon
Compositor: Paul Binney/ Darling VFX
Special Effects: Darling VFX
Colourist: Roslyn Di Sisto/ Darling VFX
Post Producer: Stephanie Hickman/ Morgan Campbell
Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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