Ad Nut
Jan 23, 2020

Take this Subaru and call me in the morning

Clever campaign treats a car as if it were a prescription medicine.

The Impreza is a sensible vehicle made by Subaru, but its name sort of sounds like a prescription medicine. Perhaps that was the original inspiration for this clever campaign that makes great use of pharma-ad tropes. The Canadian campaign comes from Ad Nut favourite Zulu Alpha Kilo of Toronto. 

Ad Nut particularly likes the last-second, rapid-fire "warnings" in the ads. And the 15-second spot below is fun in that it tries to turn ad skipping into an advantage.

Click here for a couple more short videos, some still-image ads, and a couple of radio spots.

CREDITS

Client: Subaru Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Susie Lee, Jonathan Smith
Art Director: Jason Lee
Writer: Derek Silveira
Agency Producer: Clare Dietrich
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Strategic Planner: Tim Hopkins, Carly Miller
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
Agency partner: Rinaldi (Montreal)
Rinaldi Team: Maurice Rinaldi, Marie-France Ricard, Catherine Lalonde
Media Agency: OMD
Media Planner: Michelle Jairam, Martine Farrow, Cobi Grein
Production House: Caviar/ Asymetric
Director: Dave McCary
Production House Executive Producer: Evan Landry
Production House Line Producer: Jeff Pangman
Director of Photography: Chris Mably
Editing Company: Zulubot
Editor: Brian Noon
Compositor: Paul Binney/ Darling VFX
Special Effects: Darling VFX
Colourist: Roslyn Di Sisto/ Darling VFX
Post Producer: Stephanie Hickman/ Morgan Campbell
Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

2 days ago

Campaign Crash Course: How Facebook's ad auction works

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

2 days ago

Comedians go Christmas shopping in humourless ...

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

2 days ago

Tinder fills India ad with hopeful meet-cute moments

A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.

2 days ago

Famous Innovations, Dentsu agencies lead field in ...

Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards.