Ad Nut
Oct 24, 2019

You've goat to watch these Subaru ads; they're not baaaaad

THE WORK: 'GOOAT' for Subaru by Zulu Alpha Kilo.

Ad Nut enjoyed this Subaru campaign from Canada, featuring that noble North American animal the Rocky Mountain goat—a creature almost as adept as the squirrel at maintaining sure-footedness at dizzying heights.

The ads play on the initialism GOAT (greatest of all time), which is common in discussions of sports, positing the new 2020 edition of the Outback model as the GOOAT (greatest Outback of all time). Ad Nut particularly likes the short-and-sweet 15-second spots.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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