Ad Nut
Aug 29, 2016

Sydney agency behind world-record fly-by-night video banner

Sydney-based Branding By Air developed a massive video banner that flew over New York City for MTV.

Sydney-based Branding By Air worked for three years on a flying video banner, which flew over New York City last week to promote MTV's Video Music Awards show.

The stunt required two helicopters: one towing a 76-meter-wide screen and the other using powerful projectors to paint that screen with moving images. The special sauce in the technology is the ability to keep the image locked onto the screen, which requires not only targeting but also scaling the video on the fly as the distance between the two airships inevitably varies. The company says the setup provides "high-definition" viewing over 8 kilometers, and the stunt, which took place last week, will be certified by the Guinness Book of Records.

Wired has more details on the banner and also produced the video above.

Ad Nut Ad Nut gathers ads from all over for your viewing enjoyment. 
Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues:
Campaign UK | Campaign US | Campaign India 
Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Walled gardens are threatening quality publishers: ...

Premium publisher spaces still have an important role to play amid AI uncertainty, political tensions and misinformation, but the demise of cookie and the roll out of AI Overviews leaves the open web facing an existential crisis.

9 hours ago

How these six brands are collaborating with ...

The characters are everywhere, toning down the film’s R-rated humor for brands.

9 hours ago

AI will be an 'absolute bloodbath' when it comes to ...

With artificial intelligence tools rapidly evolving and industries adapting them into their workflow, people working in the creative and marketing sector are understandably fearful that their jobs may become obsolete.

9 hours ago

Burson hires Damion Potter as global chair of ...

Potter joins from Haleon, where he was VP and global head of policy and government affairs.