David Blecken
Jun 9, 2014

Suntory interactive glass gives drinkers a sense of the seasons

TOKYO – Suntory has developed an interactive glass as part of a promotion for its Hibiki premium blended whisky.

The glass uses sensors to create audio-visual effects representing the four seasons. Tilting, tapping and drinking from the glass produces a variety of sounds and causes a synchroised backdrop to display moving silhouettes symbolic of different weather scenarios.

A film showing drinkers experiencing the glass has been screened at selected bars and retailers, and on YouTube (above).

Hibiki translates as ‘harmony’ in Japanese. With the development of a new sensory experience, Suntory aims to convey its ethos of fusing tradition with innovation, according to a statement from Hakuhodo Kettle, the agency behind the initiative.

Suntory plans to hold ‘Harmony Bar Experience’ events featuring the technology around Japan.

The company recently worked with TBWA Hakuhodo to give drinkers the chance to design their own 3D ice sculptures for use in drinking its products.

Japan has among the highest whisky consumption rates in the world, and domestic whiskies still account for the majority of volume growth. Suntory’s main rivals Kirin and Asahi both have their own ranges of blended whiskies as well as single malts. Earlier this year, Suntory acquired Beam for US$16 billion.


Client: Suntory
Agency: Hakuhodo Kettle
Production company: AOI Pro
Creative director: Kentaro Kimura
Art director/planner: Chiharu Shimizu
Producer: Tamon Yakushijii

Related Articles

Just Published

6 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

7 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

7 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

7 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.