Ad Nut
May 2, 2017

'Stephen' goes big for TD Ameritrade's first foray in Asia

Amusing ad by Havas Singapore is the brand's first locally produced creative work.

The video above fronts a campaign for TD Ameritrade Singapore that includes print, outdoor and online. With the tagline, 'When you’re ready to go big, you’re ready to go TD Ameritrade,' the work is meant to position the firm as "the default platform for elite local traders who want to trade on the US markets". The campaign is both the firm's first "major" marketing exercise in Asia and the first work by Havas Singapore on the brand's behalf.

Damien Shatford, director, The Sweet Shop: 

The beauty of this spot lies in the contrast between the prosaic world of the main character getting on with the daily grind, and the excitement that he feels inside. He’s got a secret, and this gives him the confidence to express his inner cool.

Ad Nut almost always enjoys a winking allusion to the famous walk-toward-camera shot in The Right Stuff, even though the original is not as clichéd as it probably is in your memory. 

CREDITS

Andrew Hook, Group Executive Creative Director, Havas Singapore
Kelvin Lim, Associate Creative Director, Havas Singapore
Y2 Villanueva, Copywriter, Havas Singapore
Farhan Darma, Art Director, Havas Singapore
Vanessa Thomas, Agency Producer, Freelance
Antoine de La Seiglière, Regional Group Account Director | Director of Operations SEA, Havas Singapore
Sophie Reynard, Account Manager, Havas Singapore
Gereld Khoong, Strategic Planner, Havas Singapore
Damien Shatford, Director, The Sweet Shop
Laura Geagea, Executive Producer, The Sweet Shop
Daniel Ho, Managing Director, The Sweet Shop
Sharlene George, Global EP / Managing Partner, The Sweet Shop
Paul Prince, CEO / Founding Partner,  The Sweet Shop
Edward Goldner, Director of Photography, The Sweet Shop
Boontawee (Thor) Taweepasas, Art Director, The Sweet Shop
Keith Ngiau, Editor, Freelance
The Spice Shop Bangkok - Post Production Company
Terrence Kwan , Executive Producer, The Spice Shop
Lindsay Jehan, Music Director, Song Zu
Ben Lam Composer Song Zu
Damian Waddell, Sound Designer, Song Zu
Donny Pereira, Executive Producer, Song Zu

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.