'Stephen' goes big for TD Ameritrade's first foray in Asia

The video above fronts a campaign for TD Ameritrade Singapore that includes print, outdoor and online. With the tagline, 'When you’re ready to go big, you’re ready to go TD Ameritrade,' the work is meant to position the firm as "the default platform for elite local traders who want to trade on the US markets". The campaign is both the firm's first "major" marketing exercise in Asia and the first work by Havas Singapore on the brand's behalf.

Damien Shatford, director, The Sweet Shop: 

The beauty of this spot lies in the contrast between the prosaic world of the main character getting on with the daily grind, and the excitement that he feels inside. He’s got a secret, and this gives him the confidence to express his inner cool.

Ad Nut almost always enjoys a winking allusion to the famous walk-toward-camera shot in The Right Stuff, even though the original is not as clichéd as it probably is in your memory. 

CREDITS

Andrew Hook, Group Executive Creative Director, Havas Singapore
Kelvin Lim, Associate Creative Director, Havas Singapore
Y2 Villanueva, Copywriter, Havas Singapore
Farhan Darma, Art Director, Havas Singapore
Vanessa Thomas, Agency Producer, Freelance
Antoine de La Seiglière, Regional Group Account Director | Director of Operations SEA, Havas Singapore
Sophie Reynard, Account Manager, Havas Singapore
Gereld Khoong, Strategic Planner, Havas Singapore
Damien Shatford, Director, The Sweet Shop
Laura Geagea, Executive Producer, The Sweet Shop
Daniel Ho, Managing Director, The Sweet Shop
Sharlene George, Global EP / Managing Partner, The Sweet Shop
Paul Prince, CEO / Founding Partner,  The Sweet Shop
Edward Goldner, Director of Photography, The Sweet Shop
Boontawee (Thor) Taweepasas, Art Director, The Sweet Shop
Keith Ngiau, Editor, Freelance
The Spice Shop Bangkok - Post Production Company
Terrence Kwan , Executive Producer, The Spice Shop
Lindsay Jehan, Music Director, Song Zu
Ben Lam Composer Song Zu
Damian Waddell, Sound Designer, Song Zu
Donny Pereira, Executive Producer, Song Zu

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