Ad Nut
Jun 28, 2017

Porsche invites SEA drivers to prove they're not chicken

Campaign through Havas Singapore involves a driving contest at Sepang in Malaysia.

Havas Singapore has launched 'Licence to thrill', a multi-country campaign for Porsche. The top 30 performers in a theory test at the campaign website will qualify for to take part in "a series of unusual and exhilarating practical tests" at Sepang International Circuit in Malaysia on 8 September. Examples: "painting the number ‘718’ on the track surface while driving the 718 Porsche Boxster with a drilled pot of paint mounted on the car, or doing a gymkhana in reverse with the Porsche Macan".

The top driver will be named the "2017 Porsche Asia Pacific Driver of the Year" and win an all-expenses paid trip to the Porsche Experience Centre in Los Angeles.

The competition is open to drivers from Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam.

Ad Nut thinks a squirrel-swerve test would be a good measure of driver reflexes.

CREDITS

Andrew Hook, Chief Creative Officer, Havas Singapore
Kelvin Lim, Creative Director, Havas Singapore
Shervin Seah, Creative Group Head
Y2 Villanueva, Copywriter, Havas Singapore
Danli Lok, Agency Producer
Antoine de La Seiglière, Regional GAD | Director of Operations SEA, Havas Singapore
Glenn Chan, Account Manager, Havas Singapore
Gereld Khoong, Strategic Planner, Havas Singapore
Production Company: The Momentum
Tov Belling, Director, The Momentum
Pervyn Lim, Executive Producer, The Momentum
Joshua Tan, Producer, The Momentum
Production support: Tankers
Music: Song Zu
Lindsay Jehan, Music Director, Song Zu
Damian Waddell, Head of sound design, Song Zu
Donny Pereira, Executive Producer, Song Zu

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

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