Ad Nut
Mar 19, 2018

NRMA Insurance releases a sort-of musical about helpfulness

Work from Australia: 'Help is who we are' for NRMA Insurance by The Monkeys.

Work from Australia: 'Help is who we are' for NRMA Insurance by The Monkeys.

The actors in this insurance ad break into song instead of speaking lines of dialogue it's a somewhat surprising technique, but admittedly captures one's attention.

According to The Monkeys, the branding campaign for IAG-owned NRMA Insurance intends to associate the brand with the Australian spirit of helping one another, whenever called on. 

The campaign features 90-, 60- and 15-second TVCs, and also includes print, OOH, radio and...

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