The actors in this insurance ad break into song instead of speaking lines of dialogue it's a somewhat surprising technique, but admittedly captures one's attention.
According to The Monkeys, the branding campaign for IAG-owned NRMA Insurance intends to associate the brand with the Australian spirit of helping one another, whenever called on.
The campaign features 90-, 60- and 15-second TVCs, and also includes print, OOH, radio and...
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