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In this opening discussion, VMLY&R's Valerie Madon, BBC's Nicola Eliot and Jollibee's Francis Flores talk about the shifting perceptions of creativity in the past couple of years.
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Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
CANNES LIONS: “David’s fast. But I’m faster,” says Oteh, promising speed, talent, and integration as the future CEO of Accenture Song.
Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.
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