Twitch takes you through the considerations you need to check off before delving into the gaming playground.
Gaming 101 for Brands is a tutorial designed to help marketers adapt and refine communications strategies in an age where consumers demand interaction and engagement from brands. Built around seven key steps, Twitch takes you through the considerations you need to check off before delving into the gaming playground.
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Dynamic pricing is one of the hottest trends in e-commerce, but while it benefits brands by optimising profit margins, Campaign explores how it can be made fairer for consumers.
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The 'State of the Creator Economy’ report was released during GroupM's content day in Jakarta, led by GOAT, its data-driven influencer marketing agency.
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Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem, marking a shift into the "Algorithmic Era of Media."
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Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.
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