spikes asia x campaign
Kraft Heinz Asia CMO: As ecommerce grows, profitability must be addressed
As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.
Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool
SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.
Engaging the consumers of tomorrow
SPIKES ASIA X CAMPAIGN: What are brands doing to engage audiences today? How have their strategies changed, and what can we expect to see from brands as the world continues to define the new normal.
Four lessons from Warc on post-pandemic creativity
SPIKES ASIA X CAMPAIGN: From the acceptance of lo-fi content to growing interest in nostalgia, here's how to keep your campaigns relevant in this challenging time.
Marketers risk losing their credibility and seat at the table: Mastercard CMO
Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.
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