spikes asia x campaign

3 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

Feb 23, 2021

Engaging the consumers of tomorrow

SPIKES ASIA X CAMPAIGN: What are brands doing to engage audiences today? How have their strategies changed, and what can we expect to see from brands as the world continues to define the new normal.

Feb 22, 2021

Four lessons from Warc on post-pandemic creativity

SPIKES ASIA X CAMPAIGN: From the acceptance of lo-fi content to growing interest in nostalgia, here's how to keep your campaigns relevant in this challenging time.

Feb 22, 2021

Marketers risk losing their credibility and seat at the table: Mastercard CMO

Dozens of new technologies are disrupting the art of marketing in unprecedented ways, bringing about an inflection point where some will adapt, and some will not, Raja Rajamannar told attendees at Spikes Asia X Campaign.