Staff Reporters
Apr 20, 2022

Spikes Asia X Campaign: Marc Pritchard on the future of creativity and advertising

SPIKES HIGHLIGHTS: In an exclusive interview, Marc Pritchard talks to Campaign Asia on all things immersive experience, embedding technology into the everyday, sustainability, diversity, gaming and the metaverse.

Speakers:

  • Marc Pritchard, Chief Brand Officer, P&G
  • Atifa Silk, Managing Director, Campaign Asia-Pacific
Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

1 day ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

1 day ago

Agency Report Card 2023: Initiative

Losing long-term client Carlsberg is a blow for the agency, and Initiative has tried to mitigate the losses with solid employee initiatives.

1 day ago

Global indie media rankings: PMG and Cossette lead ...

Big single wins for Australia's Nunn Media and Howatson+Co helped them place 3rd and 11th respectively.