Staff Reporters
May 23, 2022

Spikes Asia X Campaign: Brands and the creator economy

SPIKES HIGHLIGHTS: Catherine Driscoll, commissioning editor, WARC, shares key takeaways for brands to understand and embrace this new dynamic.

The growth of the creator economy has been hugely accelerated by the pandemic to a $20 billion industry.

The changing power dynamic means brands are now faced with creators who are monetising their communities and establishing their own brands.

Catherine Driscoll, commissioning editor, WARC shares key takeaways for brands to understand and embrace this new dynamic.

Topics

Related Articles

Just Published

23 hours ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

23 hours ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

1 day ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

1 day ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.