Staff Reporters
May 23, 2022

Spikes Asia X Campaign: Brands and the creator economy

SPIKES HIGHLIGHTS: Catherine Driscoll, commissioning editor, WARC, shares key takeaways for brands to understand and embrace this new dynamic.

The growth of the creator economy has been hugely accelerated by the pandemic to a $20 billion industry.

The changing power dynamic means brands are now faced with creators who are monetising their communities and establishing their own brands.

Catherine Driscoll, commissioning editor, WARC shares key takeaways for brands to understand and embrace this new dynamic.


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