Client: Singapore Airlines
Agency: Dentsu Mobius
Name of campaign: No detail is too small
Campaign scope: Content posted from 2 thorugh 8 December, with hero video featuring across social platforms and support content on Instagram.
Matthew Crescenzo, senior art director, Dentsu Mobius
After one year in the making, it’s a great feeling to see this project come to life and feel the love from Singapore Airlines fans.
Campaign Asia Pacific's comments: The concept is a simple yet powerful way to get the brand message across, with the choice of artist an inspired decision. In coverage on other media outlets, the video has been described as “mesmerizing” and it certainly is. We love it.
That it’s a global brand campaign running on social media for such an iconic company is also notable, and makes us wonder whether more such projects will be forthcoming from other brands in the coming months.
CEO: James Hawkins
Creative Director: Mike Middleton
Senior Art Director: Matthew Crescenzo
Art Director: Mustapha Zainal
Copywriter: Zee Yeo
Senior Account Director: Jessica Beaton
Senior Account Executives: Ng Xin Rong, Noreen Tjindra