Staff Reporters
Dec 10, 2013

Samsung Malaysia goes for Havoc for launch of Galaxy S4 zoom

KUALA LUMPUR - Samsung Malaysia has launched a video campaign to target young, savvy millennials for the launch of the Galaxy S4 zoom, a hybrid Android smartphone and camera.

KUALA LUMPUR - Samsung Malaysia has launched a video campaign to target young, savvy millennials for the launch of the Galaxy S4 zoom, a hybrid Android smartphone and camera.

As part of the campaign, the brand has appointed four celebrities to document their lives via the Galaxy S4 zoom. The campaign, developed by Starcom Malaysia, aims to capture the diversity of Malaysian culture.

The campaign also provided a platform for Malaysians to share their own unique pictures and videos, which have been incorporated into a limited-edition music video featuring hip-hop artist Joe Flizzow’s number one hit single, Havoc.

“There is no...

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