Ad Nut
Apr 27, 2018

Puppets tell kids how to know if mom is really overdosing

Don't call an ambulance unless mom is shaking or foaming at the mouth, disturbing PSA advises.

The above video is really a public-service ad, for an aid organisation called Youth Ambassadors in the US city of Kansas City (which is mostly in the state of Missouri, but that's not important right now). The agency is VML.

Ad Nut takes pains to point out that the video is a public-service ad, because if you watch it you're going to wonder what the hell is going on. 

We watch a puppet mom shoot heroin, and then, as a jaunty little tune kicks in, two kids discuss whether they should call an ambulance. The wiser of two kids advises the younger one, 'Don't call the ambulance if you're in doubt, unless she shakes uncontrollably or foams at the mouth."

What?

If you make it to the end, you'll find that lyric is based on real instructions that an actual 6-year-old child got from her addicted mom. 

After you repair your broken heart, you may want to watch the other clips in the 'Lessons from my neighborhood' series, which talk about lifehacks for dealing with hunger when there's no food available and how to react in the case of a shooting

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Source:
Campaign Asia
Topics

Related Articles

Just Published

8 hours ago

OpenAI marks arrival in Asia Pacific with opening ...

To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.

10 hours ago

40 Under 40 2023: Shu Wu, McCann Worldgroup

Shu Wu's transformative leadership led McCann Worldgroup China through unprecedented success, securing major clients and empowering diverse talents for the company

11 hours ago

Canva makes an unbelievably good presentation...and ...

The work from UltraSuperNew taps iconic Japanese actors Takeshi Kitano and Gekidan Hitori in an suspenseful, funny and memorable hit that reinforces how Canva allows one to take care of business on their own.

14 hours ago

Mars Wrigley India CMO on evolving snack tastes and ...

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.