Ad Nut
Apr 27, 2018

Puppets tell kids how to know if mom is really overdosing

Don't call an ambulance unless mom is shaking or foaming at the mouth, disturbing PSA advises.

The above video is really a public-service ad, for an aid organisation called Youth Ambassadors in the US city of Kansas City (which is mostly in the state of Missouri, but that's not important right now). The agency is VML.

Ad Nut takes pains to point out that the video is a public-service ad, because if you watch it you're going to wonder what the hell is going on. 

We watch a puppet mom shoot heroin, and then, as a jaunty little tune kicks in, two kids discuss whether they should call an ambulance. The wiser of two kids advises the younger one, 'Don't call the ambulance if you're in doubt, unless she shakes uncontrollably or foams at the mouth."

What?

If you make it to the end, you'll find that lyric is based on real instructions that an actual 6-year-old child got from her addicted mom. 

After you repair your broken heart, you may want to watch the other clips in the 'Lessons from my neighborhood' series, which talk about lifehacks for dealing with hunger when there's no food available and how to react in the case of a shooting

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Topics

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.