The above video is really a public-service ad, for an aid organisation called Youth Ambassadors in the US city of Kansas City (which is mostly in the state of Missouri, but that's not important right now). The agency is VML.
Ad Nut takes pains to point out that the video is a public-service ad, because if you watch it you're going to wonder what the hell is going on.
We watch a puppet mom shoot heroin, and then, as a jaunty little tune kicks in, two kids discuss whether they should call an ambulance. The wiser of two kids advises the younger one, 'Don't call the ambulance if you're in doubt, unless she shakes uncontrollably or foams at the mouth."
If you make it to the end, you'll find that lyric is based on real instructions that an actual 6-year-old child got from her addicted mom.
After you repair your broken heart, you may want to watch the other clips in the 'Lessons from my neighborhood' series, which talk about lifehacks for dealing with hunger when there's no food available and how to react in the case of a shooting.
|Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.|