psa

Nov 23, 2022

What if you could actually see UV rays?

Watch MullenLowe’s campaign for Cancer Institute NSW on the dangers of unprotected skin.

Aug 19, 2020

A 'Loo jam' sounds disgusting, but you have to see it

Our resident critic finds a Singapore rap-style PSA about toilet hygiene habits quite endearing. (Ad Nut, are you OK?)

Aug 17, 2020

Anti-vaping spots by FCB show humiliating side of nicotine addiction

Teens go to desperate and embarrassing lengths to get their vapes in the latest take in the FDA’s Real Cost campaign.

Aug 13, 2020

The pandemic is no reason for daily drinking

A new campaign by Australia’s Alcohol and Drug Foundation warns that a cheeky glass or two every night could spiral into a post-lockdown habit.

Mar 5, 2020

Watch: Vietnam government releases catchy coronavirus PSA

This jingle featuring dancing viruses is making Ad Nut shake its tailfeathers.

Nov 20, 2019

This Singapore Police Force campaign shows why language matters

Is language in campaigns more loaded than we think—or is it just a matter of differing styles?