Elsewhere today, Ad Nut praised a campaign that's hard to look away from (see "Which of these disease sufferers deserves your donation more?"). But here we have the exact opposite: a video that's so obvious, unfunny and clumsy with its selling points that's it's nearly impossible to watch all the way through.
It's from AXA Insurance and it's called 'Pam’s “Perfect” Life: A Bumpy Ride'. It's promoting AXA's 'EmpoweredMum' offering, a prenatal plan in Singapore that provides a benefit for early delivery by caesarean section and 'free' first-year health insurance cover for newborns.
That sounds like a good product. So why promote it with such an amatuerish approach? Ad Nut supposes we should be grateful they didn't do another weird street play.
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