Ad Nut
Jul 6, 2020

Post-lockdown health measures get the Thai creative treatment

The Thai Health Promotion Foundation and Leo Burnett prove that serious health advice doesn't have to be dry and dull.

The above video from the Thai Health Promotion Foundation has a very serious message, but Leo Burnett Thailand has delivered it using the absurdist touches and over-the-top comic style typical in Thai creative work.

Which is of course the perfect way to reach the intended audience with important guidelines for living safely as lockdown restrictions get relaxed. 

CREDITS

Title: Friends
Client: Thai Health Promotion Foundation
Product/Service: Thai Health Promotion Foundation
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Warawut Kaennakham
Art Director: Warawut Kaennakham, Sompat Trisadikun
Copywriter: Varunchit Kajohnbun
Account Management Director: Tida Vibulvanich
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum films
Film Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul Na Ayudhya
D.O.P: Teerawat Thitikornwanich
Production Manager: Sumittra kudcharoen, A-vika Visansong
Casting: Surangkana Suwanjinda
Art Director: Dusit Yapakawong
Stylist: Kittisak Prasarndee
Location Manager: Dechnarong Boonsongsang
Colorlist & Online Artist: Rattana Leedamrongprasert
Sound Production Company: Sound space

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

6 hours ago

MediaCom adds global chief inclusion and culture ...

Nancy Lengthorn will lead the agency’s aim to become “world’s most inclusive media network”.

6 hours ago

iPhone users overwhelmingly reject app tracking – ...

The long-term consequences of Apple’s privacy shift will be complex, experts say.

6 hours ago

The bull case for advertising is back on

Advertising forecasters have upgraded their growth predictions for this year.

16 hours ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.