This work came out about a month ago, on Petronas' 45th anniversary, but Ad Nut presents it today because it's meant to coincide with Malaysia Day today, as well as Merdeka August 31. And because it's good.
While it's a universally relatable story of heading off to university, it's designed to have special significance that might not be readily apparent to non-Malaysians. Says Chan Woei Hern, ECD of IPG Mediabrands Malaysia...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events