Byravee Iyer
Sep 6, 2012

Peninsula hotel launches global campaign targeting digital consumers

HONG KONG - Luxury hotel chain Peninsula, part of the HongKong and Shanghai Hotels group, has launched a global brand campaign titled ‘Peninsula moments’ that uses video and photography to showcase the brand’s architecture and hospitality.

The campaign was conceived in-house, and the hotel used Ridley Scott's production company to produce a series of short films. Carat, the hospitality chain’s media agency since 2007, is handling the campaign, which showcases the Peninsula's features through photography, the short films, and some behind-the-scenes footage. 

The 'Peninsula Moments' campaign launched this month in conjunction with the Hong Kong property's HK$450 million (US$58 million) revitalisation.  
 
According to Carat’s regional business director, Jacqueline Pavich, the campaign is an evolution of a previous campaign called 'Portraits of Peninsula' for the chain's nine properties across Asia and the United States. 
 
“As part of this campaign, nine short films were developed to tell stories about “moments” at each property,” Pavich said.
 
While the campaign will have no television component, it will run across all the company’s websites. It is expected to run for the next three to five years, added Pavich.
Source:
Campaign Asia

Related Articles

Just Published

17 hours ago

Agency Report Card 2024: Dentsu Media

Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.

18 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

19 hours ago

Google enhances ads portfolio with new AI-powered ...

The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.