The campaign was conceived in-house, and the hotel used Ridley Scott's production company to produce a series of short films. Carat, the hospitality chain’s media agency since 2007, is handling the campaign, which showcases the Peninsula's features through photography, the short films, and some behind-the-scenes footage.
Peninsula hotel launches global campaign targeting digital consumers
HONG KONG - Luxury hotel chain Peninsula, part of the HongKong and Shanghai Hotels group, has launched a global brand campaign titled ‘Peninsula moments’ that uses video and photography to showcase the brand’s architecture and hospitality.
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