Six activists talk up jeans brand’s sustainability credentials.
MullenLowe-created ad campaign is supported by work from R/GA, MullenLowe Salt, Golin and ITB.
HONG KONG - Luxury hotel chain Peninsula, part of the HongKong and Shanghai Hotels group, has launched a global brand campaign titled ‘Peninsula moments’ that uses video and photography to showcase the brand’s architecture and hospitality.
GLOBAL - German sports lifestyle brand Puma has signed a two-year licensing partnership with car brand Mini and will introduce a Mini by Puma collection this September.
BANGKOK/GLOBAL – Singha Beer’s latest TVCs tap into a series of underground events that saw leading artists create brand-related installations at top nightclubs globally.
GLOBAL - Having been bankrupt just two years ago, British premium tableware and home accessories brand Wedgwood is back, and has launched a new global ad campaign, entitled ‘At home in the finest homes’.
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