Agencies in Ukraine, Poland and Czech Republic will work with the minister of culture and information policy of Ukraine.
Designed by Droga5, the campaign aims to target its growing men’s user base, international markets, and younger Gen Z audience.
Six activists talk up jeans brand’s sustainability credentials.
MullenLowe-created ad campaign is supported by work from R/GA, MullenLowe Salt, Golin and ITB.
HONG KONG - Luxury hotel chain Peninsula, part of the HongKong and Shanghai Hotels group, has launched a global brand campaign titled ‘Peninsula moments’ that uses video and photography to showcase the brand’s architecture and hospitality.
GLOBAL - German sports lifestyle brand Puma has signed a two-year licensing partnership with car brand Mini and will introduce a Mini by Puma collection this September.
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