Ad Nut
Oct 27, 2021

Online retailer deploys Devo to verbify its name

In a campaign by 72andSunny, MyDeal tries to use a classic earworm to its advantage.

Australian online marketplace MyDeal has launched a brand campaign, through 72andSunny, that repurposes the Devo hit 'Whip it' in an attempt to turn the brand's name into a verb.

The ‘MyDeal it!’ campaign includes radio, OOH, BVOD, YouTube and social ads in addition to the TVC above. There are also various cutdown versions of the TVC.

72andSunny won the account in September and completed the work during lockdowns in both New South Wales and Victoria.

Nice work, though Ad Nut is slightly disappointed that not one person in the ad is wearing a red plastic energy dome on their head.


Client: MyDeal
Chief Marketing Officer: Ryan Gracie
Head of Brand & Loyalty: John Barkle
Creative: 72andSunny Australia
Production: Rolla Films
Sound/music design: Otis Studios
Media: Ryval
Campaign Management Consultants: Trinity P3

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