Marketing The Work
Jenny Chan 陳詠欣
Apr 9, 2013

One2free campaign 'funifies' Hong Kong into a virtual playground

HONG KONG - CSL’s mass market brand one2free has launched a long-term mobile campaign to create a kind of alternate Hong Kong where people can escape the pressures of daily life.

HONG KONG - CSL’s mass market brand one2free has launched a long-term mobile campaign to create a kind of alternate Hong Kong where people can escape the pressures of daily life.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Inside the collapse of Indonesia’s most promising creative network

2 Inside the collapse of Indonesia’s most promising creative network

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

3 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

OMD takes the lead as EssenceMediacom drops out of global rankings

5 OMD takes the lead as EssenceMediacom drops out of global rankings

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Move and win roundup: Week of April 21, 2025

7 Move and win roundup: Week of April 21, 2025

EMA 2025 winners revealed in live ceremony

8 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

9 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

10 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Related Articles

Why Hong Kong's AIA Carnival is becoming a sponsorship powerhouse
Feb 9, 2024
Matthew Keegan

Why Hong Kong's AIA Carnival is becoming a ...

Women to Watch 2024: Ava Lee, Mediabrands Content Studio
Mar 13, 2025
Staff Reporters

Women to Watch 2024: Ava Lee, Mediabrands Content ...

Philips plays spot the difference with lookalike celebs
Jun 12, 2024
Ad Nut

Philips plays spot the difference with lookalike ...

Leo Burnett Hong Kong confirms 15 layoffs
Dec 2, 2016
Jenny Chan 陳詠欣

Leo Burnett Hong Kong confirms 15 layoffs

Just Published

TK Maxx reviews global media account
The Information
16 minutes ago
Shauna Lewis

TK Maxx reviews global media account

Mindshare is the incumbent.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
44 minutes ago
Lucy Shelley

Jaguar Land Rover launches global creative agency ...

Accenture Song is the incumbent on the account.

WPP set to drop GroupM brand in media shake-up
The Information
3 hours ago
Beau Jackson

WPP set to drop GroupM brand in media shake-up

WPP media arm to change name as part of ongoing restructure.

Agency Report Card 2024: Accenture Song
The Information
7 hours ago
Staff Reporters

Agency Report Card 2024: Accenture Song

From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.