Sophie Chen
Aug 13, 2012

Nutella’s first Australia campaign by BMF celebrates morning rituals

AUSTRALIA – Nutella aims to make itself part of Australians’ breakfast time rituals with a new TVC created by BMF.

The ‘Sunrise’ TVC, directed by Sng Tong Beng, captures the mood and warmth of the unique Australian morning routines and features real families going about their morning rituals with Nutella front and centre.

The TVC is the first created for Nutella by BMF and the first time in eight years the brand has used an Australian made TV ad.

“The BMF team and Director Tong Beng have done a beautiful job of bringing this to life, with authenticity, nuance, and sensitivity," said Yannick Durand, marketing director at Ferrero Australia. "It has been a wonderful journey, ending with one of the strongest testing ads we have ever seen.”

The campaign, which includes a 60-second version (above) and a 30-second cut, launched yesterday with and will be supported by 60-second cinema advertising, social, online and various POS materials.



Agency BMF
Director Sng Tong Beng
Production company Window
Post production Method Studios
Editor Seth Lockwood
Producer Mike Salter
Music & sound production Sound Reservoir
DoP Danny Ruhlmann


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