Ad Nut
Jan 10, 2020

Nike's film about a family rivalry may win the CNY race

An extremely determined auntie and her fleet-of-foot niece engage in an epic battle of politeness and endurance in this excellent film by Wieden+Kennedy Shanghai.

You wouldn't think running and Chinese New Year would go together. But Nike and Wieden+Kennedy Shanghai found a way. And it's pretty amazing. 

Sorry about the preroll ads, but please do wait through them—it's worthwhile. (Ad Nut has requested a clean copy of the video.)

This post is filed under...
2020 Chinese New Year advertising and marketing
We collect brand efforts to mark the arrival of the Year of the Rat.
Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

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