Nike and RGA Shanghai have created a first-person, digital, 'choose your own adventure' story that takes place in highly stylisedand highly awesome2D animation.
The Road to HBL aims to let fans live through the experience of training for and competing in Nike China's High School Basketball League Nike HBL.
The agency worked with production companies Final Frontier and Le Cube to create 210 seconds of animation comprising...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events