Ad Nut
May 3, 2018

Nike launches stunning first-person basketball adventure

Nike China and R/GA Shanghai give fans a glimpse of what it's like to compete in the brand's high-school basketball league.

Nike China and R/GA Shanghai give fans a glimpse of what it's like to compete in the brand's high-school basketball league.

Nike and RGA Shanghai have created a first-person, digital, 'choose your own adventure' story that takes place in highly stylisedand highly awesome2D animation.

The Road to HBL aims to let fans live through the experience of training for and competing in Nike China's High School Basketball League Nike HBL.

The agency worked with production companies Final Frontier and Le Cube to create 210 seconds of animation comprising...

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