Ad Nut
May 3, 2018

Nike launches stunning first-person basketball adventure

Nike China and R/GA Shanghai give fans a glimpse of what it's like to compete in the brand's high-school basketball league.

Nike China and R/GA Shanghai give fans a glimpse of what it's like to compete in the brand's high-school basketball league.

Nike and RGA Shanghai have created a first-person, digital, 'choose your own adventure' story that takes place in highly stylisedand highly awesome2D animation.

The Road to HBL aims to let fans live through the experience of training for and competing in Nike China's High School Basketball League Nike HBL.

The agency worked with production companies Final Frontier and Le Cube to create 210 seconds of animation comprising...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Grab hires Ken Mandel for advertising role
Premium
14 hours ago

Grab hires Ken Mandel for advertising role

Former Publicis Media innovation head joins the Southeast Asia transport-services company.

Premium
Indonesia's top brand marketers dive into all things digital and data
Premium
16 hours ago

Indonesia's top brand marketers dive into all ...

Re.Con Indonesia gathers industry leaders from DBS, Johnson & Johnson, FWD and more to share insights on the country's digital marketing landscape

Premium
Club Med wants to court corporate clients with casual settings
Premium
16 hours ago

Club Med wants to court corporate clients with ...

The French resort chain on pushing out its work-meets-play meetings and events strategy.

Premium
Better cities, new paths for brand growth in China
Premium
16 hours ago

Better cities, new paths for brand growth in China

Brands have a choice: Cater to the mindless consumers of old and keep adding to economic and ecological issues, or focus on creating products and services that help people feel good about the things they buy.